“When I was VP of Marketing and Business Operations at Kaltura, we held a storytelling and presentation course for the team. During training, our team learned to optimize the sales pitch, analyze different target audiences, and build the message around those audiences’ challenges in a way that frames our strategy as the best solution. “Our team members are required to make presentations at conferences and give webinars to end clients, and they don’t always know how to simplify the message and attract attention. During training, we talked about how stories, humor, and metaphors can simplify complex messages and inspire others. “In addition to the storytelling course, I also had the opportunity for one-on-one mentoring prior to appearing at the conference. Working with the mentor helped me to position Kaltura as a market leader.”